Why We Love Release Day (Hint: It’s You)

Silver Oak's iconic water tower' “My husband and I were married in Napa Valley in 2010. We loved it so much we decided to come back every five years for our anniversary.”
– Laura and David, Maryland

We share Laura and David’s love of tradition and are humbled that so many of our fans return to Silver Oak year after year to celebrate life’s special moments.

What’s one of our favorite traditions at Silver Oak? Release Day — a festive day filled with delicious food, fantastic wine, and hundreds of our friends and fans. For more than 25 years we’ve hosted two Release Days each year, a Napa Valley Cabernet Release Day the first Saturday in February, and an Alexander Valley Cabernet Release Day the first Saturday in August.

Release Day was inspired by you, our fans. In our early years, when we released a new vintage, customers would line our driveway before we opened (some even camped overnight!) to make sure they could purchase our latest bottling. (With smaller production, in those days we would often sell-out of a new vintage the day it was released.) As the years went on, the crowds became bigger and bigger. With many of our closest friends and supporters already on our doorstep, we thought what better excuse to throw a big ol’ party?

Silver Oak Release Day at our Oakville winery
Release Day on our Oakville winery lawn

The best part of Release Day is seeing you — our fans — year after year. Take Dennis Hein, who has been to more than 50 (yes, 50!) consecutive Release Days. Dennis travels twice each year from his home in Nebraska to celebrate with us. As a token of our appreciation, on his 50th Release Day we presented Dennis with an embossed barrel head and a 12-Liter bottle of our 1991 Alexander Valley Cabernet Sauvignon, engraved with the years of all of the Release Days he’s attended. Dennis had these kind words to share:

“Silver Oak makes some great wines, but what really impresses me is the Silver Oak people. They treat me like I’m part of their family. I truly appreciate the hospitality and friendship. I get personal greetings (Hi Dennis!) from friends in shipping, the tasting room, sales people and the Duncans. The quality and reputation of Silver Oak got me here — the people keep me coming back.” –Dennis Hein

Dennis Hein celebrating his 50th Silver Oak Release Day with David, Tim and Ray Duncan
Dennis Hein’s 50th Release Day. From left: Tim Duncan, David Duncan, Dennis Hein, Raymond Duncan

To all of our fans — thank you! You are the driving force behind all that we do. As we like to say, “We have yet to make our best bottle of wine.” Because, with each vintage (and Release Day!), we seek to share with you our best wine yet.

Our next Release Day is Saturday, August 5 from 10am - 3:30pm at our Oakville Winery. This year we are proud to partner with The V Foundation for Cancer Research. A portion of the proceeds from the day will be donated to support this great organization.

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