The Meaning Behind “Life Is a Cabernet”

We have a motto here at Silver Oak that you've probably heard in our tasting rooms or seen as a social media hashtag: “Life is a Cabernet”. The phrase dates back in Silver Oak history to the 1970s and is a play on lyrics in the title song from the 1966 musical Cabaret. It’s now on license plate frames and in our newsletter correspondence, and we also have it trademarked.

“Life is a Cabernet” exemplifies the spirit of Silver Oak—our culture and our singular focus on Cabernet Sauvignon. In other words, like a Cabernet, life is joyous, complex, rich and meant to be enjoyed with good company.

So the next time you see “Life is a Cabernet” we hope you’ll be reminded of the memories created at our wineries or with our wines. Thank you for the opportunity to be a part of your special moments.

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We asked those around us what life means to them and to finish the sentence “Life is...” Their answers made us laugh, cry and reminded us of what matters most.

Watch the video and turn up your speakers.